Case 08 — Skincare / DTC
Alya Cosmetics
€1M invested, 4.5 ROAS — a brand that scales
Year
2024
Location
Paris — studio + on-location shoots
Duration
12 months of management
Sector
Paid social — DTC skincare
— The film
The result on screen.
€1M
Media budget invested
×4.5
Average ROAS over 12 months
×5
Acquisition revenue growth
— The story
A beautiful brand, scaled without betraying it
Alya had built a demanding visual world — polished packaging, premium photography, a loyal community. The classic DTC skincare trap: to scale, brands shift to opportunistic creatives that boost short-term ROAS while eroding the brand over time. Our mission was the opposite — multiply budgets by five without giving up a single frame of what makes Alya, Alya.
— The gallery
A few frames from the project.
— Approach
- 01Full Meta account audit + server-side tracking
- 02Monthly production of studio-shot creatives (UGC + cinematic)
- 03Weekly iteration on promise, hook and offer
- 04Meta + TikTok media management by contribution margin
— Deliverables
- —30+ video creatives / month, in 9:16 and 1:1
- —Performance-based Meta + TikTok paid management
- —Server-side tracking setup and margin reporting
- —CRO on product pages and checkout funnel
- Media strategy
- Creative production
- Meta acquisition
- TikTok acquisition
- Tracking & CRO
— Testimonial
“A team that thinks business before creative. Our brand has never looked better, and never sold more — the rest speaks for itself: we got acquired.”
Management — Alya Cosmetics · Alya Cosmetics
— Your turn