Case 01 — Brand content / Luxury
Dior
Air Dior — Global launch & activation
Year
2023
Location
Paris — Dior Atelier
Duration
6 weeks
Sector
Brand content — Jordan 1 x Dior
— The film
The result on screen.
12 M
Views
€250K
Activation media budget
Global
Launch reach
— The story
A commission worthy of an icon
When Dior entrusted us with the making-of for the Air Dior x Nike collaboration, the stakes went far beyond simple filming. This was about documenting a moment of history — the meeting of couture and the decade's most coveted streetwear — without ever betraying the house's visual language. Every shot had to stand alone, like a page from a fashion editorial.
— The gallery
A few frames from the project.
— Approach
- 01Design and fabrication of bespoke storefront installations
- 02Production of the launch event
- 03Editorial art direction with sculpted lighting
- 04Management of the €250K digital media activation
— Deliverables
- —Bespoke scenographic storefronts
- —Turnkey launch event
- —Activation film with 30s / 15s / 9:16 cutdowns
- —High-definition stills for press
- Art direction
- Production
- Direction
- Color grading
- Sound design
— Your turn