Media agency — Paid social
Paid social that performs, without betraying your brand.
An independent media agency. We design, produce and run high-performing Meta, YouTube and TikTok campaigns — for demanding young brands and established names alike.
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— Manifesto
Our craft is paid acquisition. Our obsession, creative that never betrays your brand.
We believe advertising that performs doesn't have to look cheap. A film that is well written, well produced and well distributed sells more — and builds the brand over time.
We work with ambitious small and mid-sized companies as much as with established brands. The foundation stays the same: a clear media strategy, creative built for the feed, and distribution steered on performance.
— Case studies
Recent work
Brand content / Luxury
Dior
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Prestige real estate
Thibaud Venet Immobilier
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Collector vehicles
By Collection Cars
View case →UHNW real estate
Dreyfus & Schmidt
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Video / NFT
Comma
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Paid social / Premium FMCG
Les Petits Fabuleux
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Paid social / Lifestyle
Yomi Denzel
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Skincare / DTC
Alya Cosmetics
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Wellness / Clean care
My Lubie
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SaaS / Retail tech
Veesion
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Beauty / Nutraceuticals
Luxéol
View case →— Media budgets
Budgets steered on results.
Whether the goal is awareness or conversion, every euro is tracked, arbitrated and optimised.
€15M+
Invested in media
Across Meta, TikTok and YouTube since day one.
€1.5M
Managed per year
Live budgets steered continuously for our partner brands.
Awareness &
conversion
Two goals, one framework
We balance brand building and performance in the same business read.
— What we do
Paid social, driven by premium creative.
Four disciplines, one goal: turn every euro invested in media into measurable growth, without diluting what makes your brand.
Meta Ads
Facebook & Instagram campaigns steered on real business signals — margin, LTV, lead quality — never the easy click.
TikTok & YouTube Ads
Paid acquisition on TikTok and YouTube, with native creative produced and iterated every month to stay in the feed.
Advertising creative
Concepts, shoots, edits and UGC designed from the brief to perform in paid media — without betraying your brand.
Tracking & CRO
Pixel and server-side setup, attribution and funnel optimisation, all the way to the final conversion rate.
— Platform partners
— Our story
A media agency that produces its own creative, not a creative studio outsourcing media.
We founded The French Pellicule for one simple reason: too many brands still choose between creative they are proud of and media that brings in revenue. We refuse that trade-off.
Our job is to scale your Meta, TikTok and YouTube campaigns for the long run. Acquisition strategy, native creative production, budget steering, tracking: we own the whole chain and stay directly reachable.
Whether you are starting with a few thousand euros a month or already running a six-figure budget, we adapt the setup, the production rhythm and the depth of analysis to your maturity.
— The founder
Micha Patouillet — storyteller before advertiser.
Raised on film sets — a family story rooted in Parisian advertising production — Micha trained in cinema in Paris before making it his craft.
As an executive producer on brand films for Dior, Universal Music and Dreyfus-Schmidt, he learned one simple standard: the image allows no approximation.
From 2010 he launched his first e-commerce stores and learned media buying, ad accounts and how to read a ROAS with his own capital on the line.
From those two paths, one conviction: creative serves media, never the other way around. Where too many Parisian agencies put media buying at the service of creative ego, The French Pellicule flips the rule — and holds one line that never moves: no short-term media gain justifies chipping away at the brand.
“Many Parisian agencies work around the ego of artists — it's upside down, with media teams serving creatives. That's not my vision of creative. Here, creative serves media, never the reverse. But what I always refuse is media that doesn't respect the brand. The brand is the most valuable asset my clients own: I would never chip away at it for a twelve-month media gain. Never.”
— Testimonial
“We were looking for a team able to produce films worthy of our image, and to distribute them effectively too. The French Pellicule did both — without asking us to sacrifice one for the other.”
— Method
Our method adapts to you.
Strategy
Image, channel and audience audit. We define the angles that perform.
Production
Casting, scouting, shooting. Around your schedule.
Distribution
Paid campaign steering and multi-format variations.
Performance
Weekly reporting and continuous funnel optimisation.
— Production
Every format that sells, from UGC to brand film.
UGC, vertical hooks, interviews, motion, brand films and long-form content: we produce what performs for your brand, at your pace. Over €15M steered in media and 5,000+ assets produced — calibrated for performance as much as for awareness.
