Case 03 — Beauty / E-commerce
Bothé Swiss
Four years of international e-commerce growth
Visit the client's websiteYear
2022 — aujourd'hui
Location
Switzerland · France · International
Duration
4 years — ongoing partnership
Sector
Paid advertising
×4
ROAS
€2M+
Invested in Meta Ads
4 years
Working together
— UGC / Lead generation
The creatives that convert.
A full battery of vertical UGC creatives built for Meta Ads and TikTok Ads — native format, direct writing, optimised for cost per lead.
— The story
From a Swiss brand to international growth
We have supported Bothé Swiss since 2022. The partnership began in French-speaking Switzerland with one clear priority: acquiring new customers profitably through Meta Ads. Over four years, more than €2 million has been invested, with a 4× ROAS maintained as the performance benchmark.
— The gallery
A few frames from the project.
— Approach
- 01Meta Ads management focused on new-customer acquisition
- 02Ongoing creative production adapted to each market
- 03Initial rollout in French-speaking Switzerland, followed by German- and Italian-speaking Switzerland
- 04Expansion into France and several international markets to support scale
— Deliverables
- —Meta Ads strategy and campaign management
- —Continuous production of advertising creatives
- —Multilingual adaptations and market-specific versions
- —New-customer-focused reporting and optimisation
- Meta acquisition
- Creative strategy
- Production
- International scale
— Your turn