Case 02 — Prestige real estate
Thibaud Venet Immobilier
Paid acquisition for the €3M+ segment
Year
2024
Location
French Riviera, Geneva, Megève
Duration
3 months — ongoing production
Sector
Paid advertising
×3.8
ROAS
−42%
Qualified CPL
€320K
Meta media budget
— The story
Breaking away from prestige real estate's usual codes
On the €3M+ segment, clients aren't buying an apartment: they're buying a life, a neighbourhood, a circle. Yet most listings are still filmed on a smartphone, narrated by a voiceover shouting sales arguments. Thibaud Venet wanted the opposite — a cinema of discretion that inspires rather than convinces.
— The gallery
A few frames from the project.
— Approach
- 01Selection of 4 properties representative of the portfolio
- 02Cinematic direction: steadicam, carefully crafted natural light
- 03Narrative scripts centred on lifestyle, not sales pressure
- 04Paid iterations driven by genuine intent signals
— Deliverables
- —10 x 30s ad films — 1:1, 4:5 and 9:16 formats
- —Meta tracking & pixel setup
- —Weekly campaign management
- Direction
- Production
- Meta acquisition
- Tracking & analytics
— Testimonial
“We were looking for a team capable of producing films worthy of our image, and just as capable of distributing them effectively. The French Pellicule did both — without asking us to sacrifice one for the other.”
Thibaud Venet — Founder · Thibaud Venet Immobilier
— Your turn