Case 04 — UHNW real estate
Dreyfus & Schmidt
Cinematic brand film + UGC lead generation
Year
2024
Location
Paris
Duration
12 weeks
Sector
Rebranding & paid advertising
— The film
The result on screen.
×4.6
ROAS
−38%
Qualified CPL
€275K
Meta + TikTok media budget
— UGC / Lead generation
The creatives that convert.
A full battery of vertical UGC creatives built for Meta Ads and TikTok Ads — native format, direct writing, optimised for cost per lead.
— The story
The brand film as a foundation
To establish Dreyfus & Schmidt as a reference in prestige real estate, we produced a signature film shot on their flagship properties: few shots, held frames, a discreet voiceover, warm grading. An asset built for the top of the funnel — website, client presentations, brand paid social.
— The gallery
A few frames from the project.
— Approach
- 01Cinematic brand film shot on their flagship properties
- 02Production of a battery of vertical UGC creatives (testimonials, hooks, demos)
- 03Two-tier media strategy: brand awareness + UGC acquisition
- 04Weekly creative iterations based on Meta & TikTok performance
— Deliverables
- —1 cinematic brand film + 30s / 15s / 9:16 cutdowns
- —6+ vertical UGC creatives for Meta Ads & TikTok Ads
- —Paid social campaigns launched within 4 weeks
- Brand film
- UGC
- Meta acquisition
- TikTok acquisition
— Your turn