Case 03 — Collector vehicles
By Collection Cars
Films for international collectors
Year
2024
Location
Paris showrooms & Alpine routes
Duration
8 weeks
Sector
Paid advertising
×5.4
ROAS
−45%
CPL
€480K
Meta + YouTube media budget
— The story
Filming a car like a character
A 1973 Porsche 911 isn't sold like a brand-new SUV. It has a story, a grain, an audible mechanism, a patina that light must reveal, never disguise. We approached every film as a portrait — the car is the subject, the setting is its historical context, and the edit follows the rhythm of the engine, not a spec sheet.
— The gallery
A few frames from the project.
— Approach
- 01Shoots in showrooms and on selected roads
- 02Cinema framing, golden light, precise editing
- 03Bilingual FR/EN voiceover for international targeting
- 04Continuous optimisation: creatives declined from top performers
— Deliverables
- —9 films delivered — multi-format
- —Meta + Google acquisition setup
- —Weekly reporting
- Direction
- Production
- Meta + Google acquisition
- Bilingual voiceover
— Your turn