Case 05 — Video / NFT
Comma
3D + Live Action trailer
Year
2023
Location
Paris studio + post-production
Duration
10 weeks
Sector
Brand content — NFT platform
— The film
The result on screen.
1
Signature trailer
8+
Cutdowns
€180K
Meta + YouTube media budget
— The story
Establishing a brand beyond the hype
Comma was launching at a moment when the word "NFT" triggered as much enthusiasm as suspicion. It needed a trailer capable of lifting the brand out of the crypto conversation and placing it where it wanted to sit: culture, contemporary art, auteur streaming. Not a pitch — a visual manifesto.
— The gallery
A few frames from the project.
— Approach
- 01Writing a hybrid 3D / live-action trailer
- 02Art direction inspired by contemporary galleries
- 03Hand-crafted motion design and compositing
- 04Original bespoke sound design
— Deliverables
- —1 main 60s trailer
- —30s / 15s / 6s cutdowns for acquisition
- —Derived social assets
- Concept
- Direction
- 3D & motion design
- Sound design
— Your turn