Case 06 — Paid social / Premium FMCG
Les Petits Fabuleux
Hybrid live + animation film for YouTube & Meta
Year
2024
Location
Lyon studio + Paris animation
Duration
9 weeks
Sector
Brand campaign — Made in France pastry
— The film
The result on screen.
€420K
YouTube + Meta media budget
8.4 M
Views over 6 months
Live + 2D
Hybridisation
— The story
A family brand scales up
Les Petits Fabuleux is a French family-owned pastry brand looking to move from fine grocery shelves to mass retail without losing its soul. The brief: a paid social campaign for YouTube + Meta that speaks to children and parents alike, without falling into FMCG's saturated codes (aggressive jingles, tight product close-ups, hammered slogans).
— The gallery
A few frames from the project.
— Approach
- 01Writing the hybrid concept and storyboard
- 02Product shoot in studio, pastry-grade lighting
- 03Hand-drawn 2D animation, frame by frame
- 04Live + animation compositing
- 05Paid social distribution on YouTube Ads & Meta — multi-format
— Deliverables
- —1 x 30s film run on YouTube Ads (in-stream + bumper)
- —20s / 15s / 6s versions for Meta & YouTube Shorts
- —9:16 and 1:1 cutdowns for Reels and Stories
- Concept
- Storyboard
- Direction
- 2D animation
- Compositing
- YouTube acquisition
- Meta acquisition
— Your turn