Case 11 — Beauty / Nutraceuticals
Luxéol
+23% new-client ROAS on paid scale-up
Year
2024
Location
South-East France
Duration
Ongoing engagement — in-house team reinforcement
Sector
Creative strategy & UGC production
+23%
New-client ROAS
20
UGC creatives produced
12
Variations tested & iterated
— UGC / Lead generation
The creatives that convert.
A full battery of vertical UGC creatives built for Meta Ads and TikTok Ads — native format, direct writing, optimised for cost per lead.
— The story
A creative engine to sustain spend scale-up
Luxéol already managed its brand and media buying very well in-house. The real issue wasn't strategy, it was fuel: not enough new creatives each month, angles wearing out fast. Our role as reinforcement was clear — bring the paid creative engine that was missing, without overriding what already worked.
— The gallery
A few frames from the project.
— Approach
- 01Mapping angles: clinical proof, routine, before/after, testimonial
- 02Sourcing creators, briefing and producing UGC on a regular cadence
- 03Putting scientific data (+6cm in 3 months) at the heart of the hooks
- 04Weekly iterations with the in-house team, in direct link with media management
— Deliverables
- —20 UGC creatives produced over the period
- —12 variations tested and continuously iterated
- —Paid angle mapping (clinical proof, routine, before/after, testimonial)
- —Meta + TikTok creator whitelisting
- Creative strategy
- UGC production
- Creator whitelisting
- Meta + TikTok iterations
— Testimonial
“A growth partner who takes creative seriously. Our angles came out of the fog, and ROAS followed.”
Marketing management — Luxéol · Luxéol
— Your turn