Case 10 — SaaS / Retail tech
Veesion
CPL cut in half across 4 markets, founder-led
Year
2024
Location
Paris — lightweight production
Duration
5 months — ongoing production
Sector
B2B lead generation — Deeptech AI
— UGC / Lead generation
The creatives that convert.
A full battery of vertical UGC creatives built for Meta Ads and TikTok Ads — native format, direct writing, optimised for cost per lead.
— The story
Selling an AI technology without a brand film
Veesion arrived with a classic deeptech B2B equation: a complex product, time-pressed decision-makers, and no time to waste on a polished production. No studio set, no three-day shoot — just the founders, a camera, a clear promise and a weekly iteration cadence. The bet: turn founder-led UGC into a genuine acquisition machine, without ever sacrificing brand clarity.
— Approach
- 01Featuring the founders in UGC format to humanise the technology
- 02Copy built around retail pain points: shrinkage, margins, ROI
- 03Lightweight production, weekly cadence to iterate fast
- 04Multilingual adaptation (FR, ES, IT, US) of the best-performing hooks
— Deliverables
- —57 founder-led vertical UGC video creatives
- —4-language adaptation: FR (18), IT (13), ES (12), US (12)
- —Meta & LinkedIn paid management on CPL and qualified lead
- —Weekly reporting focused on sales-side quality
- Creative strategy
- Founder-led UGC production
- Meta + LinkedIn acquisition
- Multilingual adaptation
— Your turn