Case 07 — Paid social / Lifestyle
Yomi Denzel
€60K+ in prizes — Tesla Model 3
Year
2023
Location
Switzerland — Lausanne & countryside
Duration
5 weeks
Sector
Paid social — Instagram giveaway
— The film
The result on screen.
€560K
Meta + YouTube media budget
#1
IG giveaway in Switzerland
€60K+
Prizes at stake
— The story
A giveaway on the scale of an event
Yomi Denzel was orchestrating the biggest Instagram giveaway ever held in Switzerland — a Tesla Model 3 as the grand prize, over €60,000 in prizes overall. The film had to match the reward: not a cobbled-together story, but a real brand film distributed in paid social, with a media budget to match the ambition.
— The gallery
A few frames from the project.
— Approach
- 01Tesla Model 3 shoot outdoors, golden hour
- 02Art direction inspired by manufacturer films
- 03Premium colour grading, original sound design
- 04Multi-format Meta + YouTube paid social activation
— Deliverables
- —1 main cinematic film for YouTube Ads & Meta
- —9:16 and 1:1 cutdowns for Reels, Stories and Shorts
- —Meta + YouTube paid social management for the duration of the giveaway
- Direction
- Production
- Color grading
- Sound design
- Meta acquisition
- YouTube acquisition
— Your turn